In a world where online marketing is key, no small business should be without an online strategy.  Search engine marketing (SEM) is a way a business can increase site visibility and traffic using tools like search engine optimization (SEO) and paid digital ads.  Search engine marketing will help grow a business by generating brand awareness…

One of the most important tools in digital marketing and branding is the use of color. When you think of Coca-Cola, Wells Fargo, Netflix, or Target, you think of bright red. What you may not initially think about is that the red is evoking within you a sense of urgency, high energy, and excitement. These…

Today, one of the first things a new business needs to do to be discoverable and boost sales is to have an online presence.  Because of the importance of showing up online, the internet is filled with millions of pages, with some businesses and websites getting lost.  Enter Search engine optimization.  Search engine optimization is…

The internet has significantly changed our way of life, especially regarding products and services and why and how we consume.  Having the internet at our fingertips allows all people to do their own research and find the products they are looking for.  Marketers find that their audience is more informed even before they reach out…

Social media is a powerful tool.  As you are looking to market your company, remember that what you post on social media has the power to turn your brand into a common household name.  It’s not enough to periodically show up on a platform and post things that your audience doesn’t care about.  The way…

It may seem like email marketing is an old and outdated way to market your business, but it remains one of the most profitable and cost-effective direct marketing channels out there.  Because of this, it should be an important part of your digital marketing strategy.  Not doing any email marketing is like leaving money on…

In any business relationship, communication is extremely important.  Effective communication strengthens relationships and makes it possible to achieve your goals.  Without it, you are left with unrealized expectations, wasted time and frustration.  This is especially the case when it comes to graphic design.  Graphic design is essential in business as you work to attract potential…

Website navigation has become increasingly important since most people get their information about your business or service on-line.  The navigation part can make or break the experience of your visitors.  Since you want the experience of visitors to your site to be positive and easy, it’s important to understand the ways in which to elevate…

You landed a new job in a big marketing firm and you are excited.  On day one, it seems like your co-workers are speaking a different language.  Someone asks about the SERP.  Another employee is talking about the new SEO company on the 3rd floor.  The CMO walks by and asks for the latest ROI…